2013 September

With the boom of Social Media and exponential growth of competitors in the field, it has become crucial for a business to make MOST out of their Social Marketing. This can be achieved by Making Objectives, Strategies and Tactics that work efficiently. Co-incidentally, these terms are also associated with a well played football game. Like a hearty game of football, Social Marketing too requires a well-planned – strategic and tactic – game plan.

“The customer is always right”, the phrase holds more meaning now than when it first originated in the early 20th century. They’re right, and they know what they want. If they don’t get it, don’t expect them to stick around until you get your act together.

Over the past few decades we’ve been constantly gifted with a new way to communicate even when we are out and about. From car phones starting in the ‘40s, cell phones in the ’80s, and mobile social networking through smart phones in the 21st Century; the fact is, as this decade is still getting out of its infancy, smartphone technology and the way we communicate through social networks is still evolving.

An independent survey showed that cloud infrastructure was the number one IT investment priority for CIOs in the short and long terms. There were also concerns expressed about the pace at which the cloud has matured.

Oracle Open World 2013, a much awaited event is just around the corner and the customer as well as the partners are eager to find out innovation they are about to discover. This new era of technology is user centric with applications designed to improve and simplify their experience. Oracle has always designed its solutions with an aim of providing the users the best solution but keeping simple and usable so that the training and support costs could be kept low while providing maximum profitability.

Cloud computing has gained popularity in recent times due to its various advantages. The biggest benefit that it entails is the usage based cost and the time to market. The cloud also manages to focus on maximizing the effectiveness of shared resources. The delightful fact about the cloud resources is that they are not only shared by multiple users, but dynamically re-allocated on demand

Today, running a successful business without leveraging the impact of social networks has become impossible. The consumer wants to be on top of everything – with updates and news feeds from their favorite personalities, beloved brands and even organizations. Social availability is not simply a buildup amongst the public, but acts a communication bridge between partners and clients.