2014 March
How Technology is challenging Brand Consistency
- March 26, 2014
- Posted by: admin
- Category: Blog
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Quite lately, technology is challenging the long-loved ‘Brand Consistency”. A good competitor of Brand Consistency has been ‘Brand Coherence too where the former was labeled boring and it fought back, well, consistently!
The new challenger that has emerged for brands worldwide is the ‘enhanced web content management’.Digital PA: Making Life Livable
- March 20, 2014
- Posted by: admin
- Category: Success Stories
Using the power of digital, this company wished to have a trouble-free releasing system that would revolutionize how the video production houses go about their business and Ephlux designed for them an iPad based Digital PA!How we turn Big Data into Big Ideas
- March 19, 2014
- Posted by: admin
- Category: Blog
Today, organizations sought after smart insights as they look for ways to strap up and spin enormous amount of raw data. With this move of ‘understanding businesses backward’, big data is bent to analyze, monitor and predict outcomes at the speed of light. The highlights being the competitive advantage that big data exploitation renders to its user – outperform your competition by ‘knowing’ your business inside out, or should I say backwards?How Nokia Should Address The New Digital Reality
- March 11, 2014
- Posted by: admin
- Category: Blog
Once upon a time, not very long ago, the mobile phone world was ruled by Nokia – a name that had kept other competitors at bay. Now, it’s on the verge of abandoning the handset business. Where it’s not yet clear if it’s a lesson well learnt, it definitely has left a warning for market leaders.
