2014

The fact that the customer has become king and businesses have become customer-centric is being appreciated, and this verity has been recounted time and again in many blogs. But the thing to love more about this attitude of customers is how it has affected the business world, the marketing ways and there occurred another big bang in the world of technology – the CX Cloud!

So. Businesses have grown smarter and have adopted the real time marketing strategies dearly. With too much data (big data!) out there, it is really a formidable task to convert visitors to consumers.  Accordingly, marketers still relying on gut instincts or even guesses need to shift gears and call on the smart analytics and provoke smart spending.

Once upon a time, not very long ago, the mobile phone world was ruled by Nokia – a name that had kept other competitors at bay. Now, it’s on the verge of abandoning the handset business. Where it’s not yet clear if it’s a lesson well learnt, it definitely has left a warning for market leaders.

The profit potential of the ecommerce market is believed to significantly surpass the traditional market in terms of sales volume and asset turnover very soon, and so it has become the primary concern of most businesses. Having your business available on multiple platforms – a physical store plus an e-store that is accessible on the desktop, laptop, smart phones and tablets as well – is crucial today.

Engaging customers is the latest meaningful relationship nowadays. Businesses, vendors, dealers are all wary of the importance of customer satisfaction and so instead of expansion of businesses, they’re working on going mobile. Yes, being mobile and unconditionally available are the vows taken to strengthen this relationship and increase conversion rates.