Oracle Social Marketing Cloud – The new gadget for successful Marketing

Today, running a successful business without leveraging the impact of social networks has become impossible. The consumer wants to be on top of everything – with updates and news feeds from their favorite personalities, beloved brands and even organizations. Social availability is not simply a buildup amongst the public, but acts a communication bridge between partners and clients.
Social Media has become a crucial part of the marketing game and companies, like Oracle, that undertake cross-collaboration and employ emerging technologies remain successful and progress with constant innovations.

Oracle has been on top of Social Media with its Social Marketing Cloud Service that allows companies to publish unified content and provide persuasive social experiences
An overview of the features of Oracle’s cloud service shows:

• Customer experience of the products and its details – a touch away.
• Instant access to details, updates, location and news feeds.
• On-the-go shopping experience – at home or anywhere else.
• Social networking allows an insight to the rating of the product, and its liking amongst the friend, family and colleague circle.
• Convenience in providing feedback and getting updates on their feedbacks as well.
• A variety of apps running on various gadgets.

With a population of eager customers available for social marketing, organizations find it easier to understand consumer behavior. With the aid of social media, consumer analytics have become possible, and organizations have been able to provide equilibrium between the demand and supply. Thus, Social Media has become a crucial part of the marketing game and companies, like Oracle, that undertake cross-collaboration and employ emerging technologies remain successful and progress with constant innovations.

Organizations need to step out of their comfort zones of conventional marketing and hop into the world of Social Marketing – a runway to the pinnacles of success. Social businesses have impacted the organizations directly and eventually as well, by empowering the customers and earning consumer traction.
Oracle has been on top of the Social Media with its Social Marketing Cloud Service that allows companies to publish unified content and provide persuasive social experiences. With the shared social media strategies and goals, regional and central brands are able to integrate well. The Cloud Service that Oracle provides has helped implementation of social campaigns faster.
We, at Ephlux, believe that an integrated, collaborated and strategically guided approach is essential to keep moving in the right direction. This can be achieved with a cooperating leadership stance and an educated approach to social marketing. The communication gap is filled using mobile apps, e-commerce, Cloud networking and enterprise social networking channels. Integrating these with the Oracle solutions available via Weblogic, SOA and JD Edwards is the perfect solution.
Our experience and expertise and many success stories prove that we make the e-marketplace – a smarter place.