Ephlux Insights

Moving up the value chain are the Insurance Companies as they aim to deliver exceptional experiences and earn loyalty from delighted customers.

A New Year’s Resolution is a process that requires practical planning, if ever it needs to get past the wordy decision and achieve successful results. No this blog isn’t about the chestnut resolutions of losing weight or altering lifestyles, but instead a sturdy and holistic approach to A New Year’s Resolution to making the customer experience a successful process!

It’s not another buzzword. Enterprise applications are actually becoming widely adapted to SOA principles as a solid foundation. SOA that started out as a basic middleware technology for linking loosely coupled software components has faster than anticipated grown to become a key enabler of many of today’s hottest technologies.

We know how important “Good Data” is in this world of ever-growing Big Data. This has given rise to a new dimension to the information flow across industries. If we look at the healthcare industry, patients have become willing to trade their privacy for easy access to their medical information – another hint to the ever discerning and enlightened consumer – the impatient patient. Let’s see where the healthcare industry stands with the other industries right now.

Powered by the voice of customer measurement, predictive analytics and a proven methodology, the new Customer Experience Platforms should provide unparalleled visibility into the multichannel customer experience. A lot of work is to be done, because by the looks of the rising expectation bar, only sky’s the limit.

Ephlus’s CXCloud is that complete solution – a single product suite providing Big data, real-time, in-memory analytics | Real-time monitoring & dashboard | Integration with backend ERPs and mobile, social, location-based and in-venue touch-points.

When the complexity of accessing data becomes larger than the volume of big data, it’s about time to connect to a new portal for the handling. In the enterprise world, this pristine concept has emerged with new infrastructures, mobile-first libraries and obeys standard protocols.

Organizations are building mobile apps and while it’s the smartest move today, what cannot be overlooked is the dilemma of accessing mobile data most efficiently. Organizations, in order to achieve development agility, need to have quick access to their business data. So, the top priority becomes the architecture patterns and the access control mechanisms that aid in the proper consumption of mobile data from connected devices.

Love is in the air, eh? Well, attitude is in the Cloud. That’s what. The Cloud, as it made its debut, received much skeptic looks and controversies with respect to its usability, its meaning and how far enterprises are going to go to accept it. Well, like any other genuine star, the Cloud survived the criticisms and the gossips and rose up with attitude.

Organizations are really on their feet to provide the unforgettable or never-seen-before customer experience. Improving the customer lifetime value needs to be understood – and that is possible today when organizations choose to be data-driven and eventually make better decisions. Organizations need to dare to use the unstructured data – as it makes a big percentage of big data – to their advantage.

What’s become even faster is the spreading of that information via the social media. Evidently, companies are facing increasing difficulty in the attraction and retention of customers. This means the next-generation analytics is that integral ingredient now that without which any recipe of development is bland.

Curating the picture-perfect, download-worthy enterprise app is the thing to do this season! Computing gains that are mobile have gained much traction (and continue doing so) in the enterprise world. Although many enterprises are focusing on the development of proprietary mobile applications, simply having a “mobile” approach is not enough.

HTML has been giving us a great web experience since the 90s – enabling and simplifying coding and displaying and delivering content on the internet. Today, it has evolved into a markup language that provides not just great but awesome customer experience. Meet HTML5, your friendly neighborhood browser – answering your ever growing expectations, happily!

The ‘cloud-o-phobia’ that enterprises face has taught solution- providers to strategize their sell. Many have offered the step –wise or stage-wise approach where the enterprise moves from archive to online storage and finally to the live storage. Even the most anti-cloud naysayer will agree that as a disaster recovery (DR) solution, the cloud is a winner.

Privacy, eh? I don’t just know what you did last summer but I know what you’re thinking right about now! You didn’t quite realize that when you turned your Bluetooth on or signed up for Facebook, but you just went digital – where personal is the trending global service. Suddenly, the whole privacy concern shouts out!

Everything is data now – what you eat, how you shop, what you like, how you talk, what you wear and how you move! Every digital activity in and outside of the workplace can be collected to be used by organizations as a unique opportunity and what turns out to be the Big Bang of Big Data.