Ephlux Insights

Recruitment styles and techniques have evolved, and recently I wrote about how Social Recruiting has emerged as a smart way of pulling the best man from the social pool. Another trending recruitment process is the very innovative Video Interviewing. So, instead of interviewing the candidate in person, a video interview is essentially a job interview that takes place via a video technology platform.

Put yourself in the user’s shoes – the secret to creating an enjoyable mobile App that improves the customer experience journey. Just look down on your mobile phone and think about all the apps you have downloaded and never used. Adding the right amount of thought and attention to the Mobile App can enrich the customer experience and spell success. Success would be in the form of higher loyalty and increased business that really reinforces the bottom line!

Off-the-shelf apps are great for businesses – small ones that is! So, when you’re either growing your business, trying to look big or you’re already a big pink elephant in the jungle of business. With processes growing beyond the standardized file formats, customized internal databases and security reasons, businesses need bespoke mobile apps.

Approach to doing business the right way has changed – the focus has shifted from the business-wide effort being to drive just sales and profitability and towards allowing the data to be transparent, secure and private. With data growing big and strong, businesses are hungrier than ever – wanting accurate and quick information to work the operations and customer responsiveness efficiently. So what happens is inevitable – the data integration becomes a giant all the more!

The supremacy of social media is all out and about, but whoever knew that social recruiting would gain authority anytime soon? Recruiters and talent acquisition teams are employing social media to do the job! Actually, it’s part of the overall strategy to look for job candidate leads and sweep the best prospects on board. Sounds like a pretty smart idea given that the social media is a much larger and louder platform – potentially engaging potential candidates.

Disruption happens fast. Lots of buzz goes around when a fancy word the likes of disruptive marketing pops up. Derived from the Latin word rumpere, meaning “to break”, this melodic word is only remotely related in meaning to interrupt! While the very attractive disruption marketing is out there being unique – breaking the flow of traditional marketing strategies, Interruption marketing is simply unapologetic and frankly, a general annoyance.

You can’t deny that it’s a world where cloud, big data, security, mobility and customer satisfaction are not just technical jargon anymore – these elements should converge towards a comprehensible solution to tap into the end-user’s soft spot. Interested now? This is the new style of IT!

“We are a service business. It comes down to people and relationships,” says Eddie Shapiro, CEO, Nestseekers Real Estate. This is exactly what a smart real estate app would do – focus on serving the buyer/seller and make the various tasks easy and manageable.