Ephlux Insights

The supremacy of social media is all out and about, but whoever knew that social recruiting would gain authority anytime soon? Recruiters and talent acquisition teams are employing social media to do the job! Actually, it’s part of the overall strategy to look for job candidate leads and sweep the best prospects on board. Sounds like a pretty smart idea given that the social media is a much larger and louder platform – potentially engaging potential candidates.

Disruption happens fast. Lots of buzz goes around when a fancy word the likes of disruptive marketing pops up. Derived from the Latin word rumpere, meaning “to break”, this melodic word is only remotely related in meaning to interrupt! While the very attractive disruption marketing is out there being unique – breaking the flow of traditional marketing strategies, Interruption marketing is simply unapologetic and frankly, a general annoyance.

You can’t deny that it’s a world where cloud, big data, security, mobility and customer satisfaction are not just technical jargon anymore – these elements should converge towards a comprehensible solution to tap into the end-user’s soft spot. Interested now? This is the new style of IT!

“We are a service business. It comes down to people and relationships,” says Eddie Shapiro, CEO, Nestseekers Real Estate. This is exactly what a smart real estate app would do – focus on serving the buyer/seller and make the various tasks easy and manageable.

When it comes to their customers, every business seems to be an expert – knowing the needs, wants and wish lists inside out, but combining this intuitive power with a connoisseur of cloud services will render businesses competitive and empower their company. This magical combination promises to make leaders in the market by developing an unparalleled consumer cloud product.

The fact that the customer has become king and businesses have become customer-centric is being appreciated, and this verity has been recounted time and again in many blogs. But the thing to love more about this attitude of customers is how it has affected the business world, the marketing ways and there occurred another big bang in the world of technology – the CX Cloud!

So. Businesses have grown smarter and have adopted the real time marketing strategies dearly. With too much data (big data!) out there, it is really a formidable task to convert visitors to consumers.  Accordingly, marketers still relying on gut instincts or even guesses need to shift gears and call on the smart analytics and provoke smart spending.

Once upon a time, not very long ago, the mobile phone world was ruled by Nokia – a name that had kept other competitors at bay. Now, it’s on the verge of abandoning the handset business. Where it’s not yet clear if it’s a lesson well learnt, it definitely has left a warning for market leaders.

The profit potential of the ecommerce market is believed to significantly surpass the traditional market in terms of sales volume and asset turnover very soon, and so it has become the primary concern of most businesses. Having your business available on multiple platforms – a physical store plus an e-store that is accessible on the desktop, laptop, smart phones and tablets as well – is crucial today.