Ephlux Insights

Twitter has introduced its first new feature after going public last week, Custom Timelines. You can now create custom timelines based on hashtags, news, celebrities, sports, as well as a wide range of other of topics, anything that your heart desires.

For your mobile app to give the best results for your business you need to have customer engagement at the forefront. Your app will not be of much use if it has a large number of downloads but fails to boost your business – its main purpose.

Making the move to mobile isn’t an easy task. There are a range of factors you must consider before going ahead with your mobile strategy.

 
Over the last decade, we’ve seen an infiltration of consumer gadgets in the workplace, which people use for new and better ways to perform their tasks. Here lied the challenge for IT to securely manage and deliver IT services to these devices.
Now there’s a whole new challenge where the appetite for on-demand, self controlling cloud services and applications are sought after by the workforce.

Businesses running successfully in this era of “Information Revolution” have understood the importance of an online presence. In order for businesses to grow, earn customer traction, boost their sales, and be available in ways that were not thought of before, e-commerce has come as a God-sent. In today’s competitive world, businesses are able to reach their target audience through e-commerce – even without any physical presence.

The world is mobile. People are on the move. The only question now is, are you going with them?
In the next few years millions of people will be dumping their computers for mobile devices and using them as their primary medium to being online. The potential for business is also scheduled to hit $30 billion by 2016.

The days when marketing was done only through limited channels to customers who don’t share much information about themselves are over. A new age has dawned in the world of marketing where a complete digital, social, and mobile marketing strategy has to be devised for today’s tech savvy customers.

Whereas, the Public Cloud is more efficient, as the cloud provider has established processes for repetitive tasks and larger resources, the private cloud is more secure, with in-house data retention. The advantages of both can be availed by integrating the two to form a Hybrid Cloud Solution.

We’re always connected. From entertainment as well as information, we’ve got connectivity everywhere. The mobile access to the world is ever increasing and we love it. But there’s one place where we’re still at a relative disconnect – in our cars, driving.

With Facebook the IPO was hyped up by the company itself with scenarios of potential growth in revenues from all the social advertising. Indeed Facebook had a lot more users (845 billion at the time of IPO) to Twitter’s current 215 million current monthly active users. Twitter’s hype has come from outside, but with a note of caution.

Augmented Reality is out from the phase where no one knew what it was and is now a reality. Still in its initial stages, the possibilities out of the technology are still very much a subject to imagination. If you’re a marketer interested in using of AR for your campaigns, please share how you intend to wow your customer?