Ephlux Insights

The year 2012 was full of surprises and shocks for the world, a lot happened in past 365 days that made people dazzle like a man jumped from outer space, PSY’s Gangnam Style videos went viral and set a world record, one pound fish street song won people hearts, Sandy set New York in dark for almost a week and the most viral and threating news of world ending in December 2012 proved wrong.
Information technology industry also found new bench marks last year, companies drove their customers crazy by producing innovative products and services.

Google launched its most awaited native map APP for iOS at the time when users were heading to the wrong cities & falling off warped bridges. This malfunctioning of the iOS Maps, genuinely increased the demand for Google Maps and the App topped the iTunes chart when 10 millions apps were downloaded within 48 hrs after its launch.
Though it is quite evident that Google isn’t making money through its latest addition to iTunes, one would question as to why would Google throw its chief rival…

The continuous progress in the smart phones industry has led users to remain connected to this e-world more than before. Now they are not only browsing and communicating but purchasing everything from a pin to an airplane, reserving hotels for holidays, running online awareness campaigns, raising funds of charity and much more.
This e-world has become so real to people that they have started being choosy about the content they like to see and how they want it to see. This drift in users behavior is one of the reasons all businesses …

In 2003, Android Inc. was founded in California, US. However it was acquired by Google in 2005 and is now on its way to become one of the leading mobile OS in the market. The company has improved the OS with time and has launched many versions since it’s birth. The interesting story about these versions is that they are all released in an alphabetical order and all of them are named after favored sweets and deserts. The next sweetener “Key Lime Pie” (OS version 5.0) is in the making and will be available soon in 2013 .
Xcube labs has put up this story together very nicely that tells you the journey of Android OS from 2003 to 2012.

Wordpress established itself as a blogging platform but has now become a favorite CMS among people to create and manage websites with minimal technical knowledge and simple admin controls. There have been a lot of improvements on both back and front end of WordPress environment providing the developer community with the right tools to customize it for small to large websites.
WordPress has now released its latest version 3.5 for public, with number of upgrades and tweaks in many of its features.

Businesses are constantly trying to adopt new technologies to improve their business processes and provide better services to their customers. With Smart phones becoming a necessity, many companies are now looking for effective ways through which they can engage their clients via their phones.
There are two major ways through which companies connect with their clients on their cell phone. One is through a Mobile Website while the other is through Mobile APP.

Apple has the legacy to maintain its supremacy in everything they have introduced in the market. From the Mac to 5^thgeneration iPhone, Apple has shown record sales of its devices.
Is it the right time for apple to increase its product line or still to rely on the existing one? With wowing gadgets such as Google glasses coming up, can we really bank on the fact that such inventions will not impact the overall strategy of Apple.