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The profit potential of the ecommerce market is believed to significantly surpass the traditional market in terms of sales volume and asset turnover very soon, and so it has become the primary concern of most businesses. Having your business available on multiple platforms – a physical store plus an e-store that is accessible on the desktop, laptop, smart phones and tablets as well – is crucial today.

Engaging customers is the latest meaningful relationship nowadays. Businesses, vendors, dealers are all wary of the importance of customer satisfaction and so instead of expansion of businesses, they’re working on going mobile. Yes, being mobile and unconditionally available are the vows taken to strengthen this relationship and increase conversion rates.

Twitter has introduced its first new feature after going public last week, Custom Timelines. You can now create custom timelines based on hashtags, news, celebrities, sports, as well as a wide range of other of topics, anything that your heart desires.

For your mobile app to give the best results for your business you need to have customer engagement at the forefront. Your app will not be of much use if it has a large number of downloads but fails to boost your business – its main purpose.

Making the move to mobile isn’t an easy task. There are a range of factors you must consider before going ahead with your mobile strategy.

 
Over the last decade, we’ve seen an infiltration of consumer gadgets in the workplace, which people use for new and better ways to perform their tasks. Here lied the challenge for IT to securely manage and deliver IT services to these devices.
Now there’s a whole new challenge where the appetite for on-demand, self controlling cloud services and applications are sought after by the workforce.

Businesses running successfully in this era of “Information Revolution” have understood the importance of an online presence. In order for businesses to grow, earn customer traction, boost their sales, and be available in ways that were not thought of before, e-commerce has come as a God-sent. In today’s competitive world, businesses are able to reach their target audience through e-commerce – even without any physical presence.

The world is mobile. People are on the move. The only question now is, are you going with them?
In the next few years millions of people will be dumping their computers for mobile devices and using them as their primary medium to being online. The potential for business is also scheduled to hit $30 billion by 2016.

The days when marketing was done only through limited channels to customers who don’t share much information about themselves are over. A new age has dawned in the world of marketing where a complete digital, social, and mobile marketing strategy has to be devised for today’s tech savvy customers.