Prepared for the Mobile app-pocalypse ?

Mobile apps are all the rage. More than a half-million apps are downloaded every single hour, and the average smartphone user has 22 apps. But the future is cloudy if you are trying to be a leader in the mobile paradigm via an app. According to a research after six months, only 1 of those original 22 apps is still in use. On top of that, a debate is raging as to whether apps will survive a more sophisticated mobile browser fueled by HTML5.
Mobile Web browser may go beyond what apps can offer, thanks to HTML5 (the next evolution of the markup language that supports almost every website in existence).
To expect typical mobile users to show much loyalty to more than a small handful of apps. But increasingly at least one of those must-use apps probably will be an HTML5-compatible mobile web browser. This means that the mobile web may be a more promising long-term strategy for anyone who wants to deliver mobile content, services, or experiences
What are your thoughts and how are you preparing yourself for this transition?
Reference: http://edition.cnn.com/2010/TECH/mobile/10/20/html5.smartphone.apps/index.html
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